So which areas of our world are consuming the largest amounts of bottle water? Splash's website provides a wealth of knowledge regarding who, what type, regulations and an overview of the market. Below is a graph of 1999 Bottled Water Consumption in liters per person, courtesy of Splash's Freshwater Newsletter. Surprisingly, Western Europe consumes almost 50% of the world's bottled water. Many claim that this is due to European culture, since the continent has had very polluted waters due to agriculture and industry dating back to the Industrial Revolution.
Splash also states that roughly 59% of bottled water that is consumed is purified, while the 41% is spring or mineral water. Most bottled water (about 75%) originates from protected sources such as underground aquifers and springs. Increases in bottled water consumption is also a major issue. Below is a graph that explores the increase from 1999-2001 for eight different regions globally.
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